Today is the culmination of my year and a half long project with the TED Conference (www.ted.com). PR Newswire launched our Times Square distribution in conjunction with the TED Conference's 2007 TED Prize winner announcements including Bill Clinton, EO Wilson and James Nachtwey back in
March of 2007.
Today, James Nachtwey's wish comes true as his photos depicting the results of a drug-resistant strain of TB are displayed on digital signs and projected onto buildings around the world.
PR Newswire/MultiVu provided distribution of a video slide show of these images to The Reuters Sign in Times Square and the Fashion Show Mall sign in Las Vegas.
For more details, see email below from Chris Anderson, the TED Curator.
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Dear friends of TED,
In the midst of a horrifying story, here is cause for hope.
Over the past year, hundreds of individuals and companies associated with TED have collaborated in a spectacular TED Prize project, launching today, to raise global awareness of XDR-TB.
(What is XDR-TB? Please visit
http://www.xdrtb.org and prepare to be shocked and moved.)
The next step is yours. I am today calling on all friends of TED to do their part in spreading the word. Forward this email, blog, write, broadcast, talk with your family, friends and work colleagues. You can quickly add your name to our advocacy effort by clicking the 'Sign' button here.
This is a race between the ability of a deadly, mutated bacteria to spread, and our ability to spread awareness first. Health authorities know what needs to be done, but politicians and the public at large don't have XDR-TB on their radar. That's what James Nachtwey's powerful TED Prize wish is all about.
I am so proud of what he and the TED community have made possible. Tonight, and over the next few days his breath-taking pictures are being projected at scale in public places in some 50 cities all over the world. Details are here.
Huge thanks are due to:
- Our main project sponsor, the global medical technology company BD who are at the forefront of TB diagnostics.
- TEDster Jon Kamen and his amazing team at Radical Media who created the slideshow, print campaign, logos, and messaging around xdrtb.org.
- DEMOS who volunteered production services for all UK events, including projection of images on National Theater of London.
- Phantom Galleries LA who did the same for all LA Events, including Elevate Film Festival
- Printers Coloredge who created prints of the photos and large scale vinyl images.
- Akamai for their powerful web distribution.
- Mammalfish who built our website
- Peer 1 who offered their web services
- Mode Studios our Technical consultant
- Health consultancy Global Health Strategies and TEDsters Stefan Sagmeister and David Rockwell for their strategic advice
Our Digital Screen partners generously donated time, energy and space to play the Nachtwey slideshow around the world and on every continent. Kudos to:
- Urban Screens
- Streaming Museum
- JM Network
- PR Newswire
- Drishtipat Creative
- The Global Festa
- Eye Candy Media
If this inspires you to get more involved in this cause, please consider supporting one of these organizations:
- RESULTS – Advocacy organization who will drive forward the call to action.
- Stop TB Partnership – Helping to make a difference with the awareness created.
- WITNESS - will collect user generated content around this issue and create a network of people working together to push forward awareness of XDR TB.
- Medecins Sans Frontieres – NGO who helped James gain access to countries to document XDR-TB
- Partners in Health - NGO who helped James gain access to countries to document XDR-TB
A huge thank you to the TED team who worked on this, led by TED Prize Director Amy Novogratz and project producer Bonnie Calvin. And of course none of this could have happened without the inspiring, spectacular photography and vision of one of the great photographers of our time, James Nachtwey. It's been an honor to work with him and to see this wish come true.
My best,
Chris Anderson, TED Curator
DISCLAIMER:The postings on this site are my own and don't necessarily represent PR Newswire or MultiVu’s positions, strategies or opinions.Labels: James Nachtwey, MultiVu, PR Newswire, TED Conference, XDR-TB